FOR BC RETAILERS
Skip the warehouse.
Stock fresher craft.
Victoria Cannabis Company runs Direct Delivery to licensed BC retailers from our Victoria cultivation facility. Proprietary cultivars, straight-cut pre-rolls produced on-site, and Traditional Market cultivation experience that predates legalization
BCLDB Wholesale
Producer to BCLDB warehouse to store. Standard catalogue, standard turnaround, set provincial wholesale terms.
VCC Direct Delivery
Grower to your store. Proprietary phenos, pre-rolls rolled on-site, drops you cannot get through standard wholesale.
Already a Partner?
Already a Partner?
FOR BC RETAILERS
Skip the warehouse.
Stock fresher craft.
Victoria Cannabis Company runs Direct Delivery to licensed BC retailers from our Victoria cultivation facility. Proprietary cultivars, straight-cut pre-rolls produced on-site, and Traditional Market cultivation experience that predates legalization
BCLDB Wholesale
Producer to BCLDB warehouse to store. Standard catalogue, standard turnaround, set provincial wholesale terms.
VCC Direct Delivery
Grower to your store. Proprietary phenos, pre-rolls rolled on-site, drops you cannot get through standard wholesale.
2019
Licensed cultivator since
5+
Cultivars in active rotation
“Cure dates that actually mean something. The terps land here the way the producer intended.”
— BC craft retailer, currently on Direct Delivery
What is Direct Delivery
Direct Delivery, defined.
Direct Delivery (BC cannabis)
Direct Delivery is a British Columbia program that allows licensed craft producers to ship cannabis products directly to licensed retailers. It runs alongside BC Liquor Distribution Branch wholesale, giving retailers access to craft producers and SKUs that may not be available through standard BCLDB channels.
For retailers, that means access to producers, cultivars, and small-batch releases that the BCLDB catalogue does not carry. Direct Delivery does not replace your BCLDB workflow. It runs alongside it. You order what you want from each channel and stock the catalogue your customers actually want to buy.
Why VCC's craft
What's inside the box.
Direct Delivery is a distribution model. The question for your shelf is what is actually arriving. Here is what defines VCC’s catalogue.
01
Proprietary phenos
G-Wagon, After Eighth, Pomelo Skunk, Roll-X, Rainbow Marker. Phenotypes hunted and selected in-house at VCC. Genetics you stock from us are genetics nobody else carries — exclusive to your shelf in your market.
02
Pre-rolls rolled on-site
Straight-cut pre-rolls produced at the same facility where the flower is grown. No third-party processor. No flower shipped out and back. No cone-stuffing. Fresh from the cure room to the joint to your shelf, in days.
03
Traditional Market roots
VCC’s cultivation experience predates legalization. The pheno-hunting discipline, the cure standards, the hand-trim defaults — all of it comes from BC’s Traditional Market era. That depth shows up in the product, and it shows up in the conversation when your budtenders talk to customers who know craft.
Side by side
BCLDB wholesale vs. VCC Direct Delivery.
Direct Delivery is not a replacement for BCLDB. It is a second channel that gives your shelf access to things standard wholesale cannot offer. Here is what each does well.
| BCLDB Wholesale | VCC Direct Delivery | |
|---|---|---|
| How they work together | Your default wholesale channel. Carry it as you always have. | Runs alongside BCLDB. Use it to add craft SKUs and exclusive drops standard wholesale doesn't carry. |
| Catalogue | Broad provincial catalogue across all LP scales and product categories. | Full VCC craft catalogue, including proprietary phenos and small-batch drops. |
| Producer contact | Order through the BCLDB wholesale portal. | Direct line to the VCC team. Facility tours available for retail partners. |
| Pre-roll production | Varies by producer. Cone-stuffed format is common at scale. | Straight-cut pre-rolls rolled on-site at the same facility where the flower is grown. |
| Drop schedule visibility | Retailer sees new SKUs when they hit the wholesale catalogue. | Advance notice on every cultivar release. Plan shelf space and marketing around it. |
| Budtender education | Producer sell sheets through standard wholesale channels. | Cultivar briefings, terpene notes, and the production story your team can pass to customers. |
Who grows your shelf
The cultivator behind every cure date.
“Craft is not a label you put on a bag. It is a decision you make every step of the cycle, from clone selection to cure.”
Victoria Cannabis Company operates on a Health Canada micro-cultivation licence with a standard processing licence. Every cultivar in our catalogue is grown, harvested, hand-trimmed, cold cured, and rolled at our Victoria facility. No outsourced trim. No third-party pre-roll processor. No drum-tumbled flower. No cone-stuffing.
The cultivation discipline behind that workflow predates legalization. VCC’s roots are in BC’s Traditional Market, where craft credibility was earned through pheno-hunting, cure standards, and hand-trim defaults. That depth carried directly into how we operate today. When you order through Direct Delivery, you talk to the people who actually run the rooms.
Standard
Cultivation Licence
Standard
Processing Licence
On-site
Pre-roll Production
Pre-2018
Current catalogue
Cultivars available through Direct Delivery.
Whole flower and straight-cut pre-rolls. Hand trimmed, cold cured, and rolled (not cone-stuffed) to preserve trichomes and terpene integrity.
G-Wagon
After Eighth
Pomelo Skunk
Roll-X
Rainbow Marker
G-Wagon
After Eighth
Pomelo Skunk
Roll-X
Rainbow Marker
Drop schedule rotates by harvest. Approved retail partners receive advance notice of new cultivar releases and limited-batch availability.
Drop schedule
The next drop is already on the cure rack.
Direct Delivery partners get advance notice on every drop, allocation priority on limited batches, and access to small-batch releases that don’t enter standard wholesale rotation.
- Now Dropping
Shipping Now
Roll-X
Afghanica · Flower & Straight-cut pre-rolls
First release using Living Soil Synganics. Whole plant hang dry, hand trim, cold cure. Currently shipping to Direct Delivery partners.
Direct Delivery only
Shipping Now
After Eighth Mini's
Equatorial · Limited time offer 28G and 3.5g Mini’s
Our final lot of After Eighth! Smalls discounted to move quickly!
Direct Delivery only
Shipping Now
Discounted Ounces
Afghanica · Equatorial
Roll-X Smalls, G-Wagon and Pomelo Skunk
Direct Delivery only
- On the Cure rack
Next Drop
Helium
Equatorial·28g Mini’s, 14g, 3.5g Mini’s, 10x.5g, 3x.5g
Living Soil Synganics. Whole plant hang dry, hand trim, cold cure. Shipping soon to Direct Delivery partners.
Partner advance notice
Next Drop
Chem Brule
Hybrid · Format TBA
Living Soil Synganics. Whole plant hang dry, hand trim, cold cure. Shipping to Direct Delivery partners.
Partner advance notice
Next Drop
Purple Pineapple
Afghanica · Format TBA
Living Soil Synganics. Whole plant hang dry, hand trim, cold cure. Shipping to Direct Delivery partners.
Partner advance notice
Partners get the drop calendar. Everyone else gets the leftovers.
Direct Delivery partners receive advance notice on every cultivar release, allocation priority on limited batches, and access to small-batch drops that don’t enter standard rotation. Limited harvests sell through fast.
How it works
From application to first delivery.
Four steps from application to first delivery. We handle the regulatory and logistics side so you can focus on selling craft.
Step 01
Apply
Submit your retail licence details and a bit about your store. We review applications based on craft fit and location.
Step 02
Onboard
Approved partners get a walkthrough of the catalogue, drop schedule, and direct contact for the VCC team.
Step 03
Order
Place orders direct. We confirm cure dates, batch info, and delivery window upfront. Real timelines, real batch info.
Step 04
Stock
Product lands at your store with cure dates and terpene expression intact. Budtender briefing materials included.
What partners can expect
Your concerns, answered upfront.
Switching distribution paths is not a small decision. Here is what we commit to before you fill out the form, not after.
Sample order policy
Approved partners can place a small first order to evaluate fit before committing to standard volume. No pressure to scale before your shelf data tells you to.
Cure date transparency
Every order ships with batch documentation including harvest date, cure duration, and lab results. You know exactly what is on the truck before it arrives.
Delivery commitment
Orders confirmed within 24 business hours. Delivery windows agreed upfront. Vancouver Island and Lower Mainland on priority routing. Rest of BC scheduled by route.
Direct producer contact
You get a direct line to the VCC team, not a call centre. Questions about a batch, a cultivar, or a drop schedule go straight to the people who can answer them.
Right-sized minimums
Order minimums built for craft retail. We work with you on volumes that match your sell-through. No artificial floors that punish smaller stores.
No exclusivity lock-in
Direct Delivery does not require you to drop your current suppliers. Use it alongside BCLDB and other producers. Your catalogue, your call.
Common questions
Direct Delivery, answered.
Direct Delivery is a BC program that lets licensed micro-cultivators ship cannabis directly to licensed retailers. It runs alongside BCLDB wholesale and gives retailers access to craft producers and exclusive cultivars that may not appear in the BCLDB catalogue.
Three things. Our cultivars are proprietary phenotypes hunted and selected in-house at VCC. Our straight-cut pre-rolls are produced on-site at the same facility where the flower is grown, with no third-party processor in the chain. And VCC’s cultivation experience predates legalization, with roots in BC’s Traditional Market that inform every production decision.
Some VCC products are available through BCLDB, but our limited drops, proprietary phenos, and small-batch releases run through Direct Delivery only. Retailers who want full access to the VCC catalogue order direct.
Any licensed cannabis retailer in British Columbia can order through Direct Delivery from a participating cultivators. VCC delivers across BC, with priority routing for Vancouver Island and the Lower Mainland.
VCC ships whole flower and straight-cut pre-rolls through Direct Delivery. Current cultivars include G-Wagon, After Eighth, Pomelo Skunk, Roll-X, and Rainbow Marker. New drops are released on a rolling cultivar schedule.
Licensed BC retailers can apply through the form below. We review applications based on retail fit, location, and craft cannabis focus. Approved partners get access to the VCC catalogue, drop schedule, and direct line to our team.
Order minimums are right-sized for craft retail and built around your sell-through. We work with each partner to set realistic order volumes that match your shelf turn.
Not ready to apply? Get the drop calendar.
Monthly email with what is on the cure rack, what is shipping, and what is coming next. No pitch, no spam. Just the schedule so you can plan your shelf around our drops when you are ready.
For BC retail buyers. Unsubscribe any time.