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A craft pre-roll isn’t just about THC. It’s about flavour, aroma, smoothness, and the overall high. A great pre-roll should taste as good as it smells. It should burn evenly without needing a constant re-light.
Rolling a perfect joint takes time and skill. Not everyone has the patience or ability to do it right every time. A craft pre-roll removes the guesswork. Every one is fresh, well-packed, and ready to go. No mess, no hassle—just a proper session when you want it.
Back in the day when cannabis was illegal, we had to roll up on a coffee table in our parent’s basement. Part of that was the mechanics of rolling but part of it was due to the stigma. These days the wider culture is welcoming cannabis in more places and with greater acceptance than ever.
A craft pre-roll is now as common as cigar at weddings and celebrations, maybe even more so in places like BC. Between convenience and normalization, these forces are turning craft pre-rolls into an unstoppable force of Nature.
When consumers are faced with the plethora of choices at their local dispensary’s menu it can be tough to know the difference between products. New brands are entering the market, drops are happening weekly. It’s crucial to help consumers hone in on the products that will surprise and delight them.
Let’s start with the bad news. Most corp produced pre-rolls share a few common problems:
– Dry as a desert, makes cotton mouth feel like a day spa
– Burn unevenly, needs to be relit multiple times
– Tastes like a bale of hay French kissed a dirty ashtray
A lot of this comes down to how they’re made. Many big-name cannabis brands treat pre-rolls as an afterthought—leftover shake, trim, or even less-than-perfect flower gets ground up, stuffed into a cone, and sent out. The result? A pre-roll that’s technically smokable, but rarely enjoyable.
At VCC, we approach pre-rolls differently. We see them as a premium product, not a way to use up leftovers. Our small-batch, craft approach ensures that every pre-roll contains the same high-quality flower that discerning consumers would expect in whole bud form.
One of the biggest issues with corporate pre-rolls is how quickly they dry out when they sit around in warehouses. The moment cannabis is ground, it begins losing moisture and terpenes—the aromatic compounds that give each cultivar its unique flavour and effects. This is why some pre-rolls taste flat or harsh, even if they come from decent flower.
At VCC, we’re obsessed with doing it right. Our pre-rolls are made in small batches to ensure they don’t sit around losing potency and flavour before reaching the consumer. That means when you crack open a pack of VCC pre-rolls, you’re getting something that still smells and smokes like top-tier flower should.
Not all cannabis is created equal, and that’s especially true when it comes to pre-rolls. We don’t just throw any flower into a cone and call it a day. Our cultivars are carefully selected for their unique terpene profiles, ensuring that every pre-roll offers a complex, full-spectrum experience—not just a high THC percentage.
Take G-Wagon, for example. This heavy-hitting indica leans into bold, savoury flavours with notes of lime corn chips and gassy funk.
Another example is our classic cut, Pomelo Skunk—a citrus and fuel bomb. From the dry pull to the last exhale, the flavours stay bright and true.
Or Caribbean Breeze, a tropical hit of sweet pineapple with a smooth finish.
Don’t sleep on Rainbow Marker either, She’s a goddess of flavour–from tropical fruit inhale to high octane fuel on the exhale.
Final brag that’s also true: When you light up an After Eighth craft pre-roll, it feels like you’re getting kissed in a field of lavender by a shortbread cookie.
All-in-all these aren’t the one-dimensional highs you’re getting from corp cannabis pre-rolls. The full-spectrum experiences that honour the plant and the work that went into growing it are all the work of traditional craft growers. You can sense that devotion and passion in ways not possible with mass production.
A lot of cannabis consumers look at infused pre-rolls and assume they must be the highest-quality option because they’re packed with high THC. And while there are some great infused pre-rolls out there, the reality is that many of the most hyped, corporate infused pre-rolls suffer from the same problems as standard pre-rolls. Namely, low-quality flower, questionable concentrates, and poor burn consistency.
A premium pre-roll—whether infused or not—starts with craft cannabis. Without quality flower as the foundation, even the most potent infusion won’t fix a harsh, dry, or flavourless pre-roll. If anything it can expose the weakness more quickly.
When you buy a cheap pre-roll from a corporate brand, you’re often rolling the dice on quality. You don’t know how long it’s been sitting in a warehouse, how much handling it’s been through, or if the grind consistency is right for an even burn.
At VCC, our small-batch approach means every pre-roll is made with care and attention. No shortcuts, no cutting corners—just craft cannabis, prepared to be enjoyed the way it was meant to be.
Smoking a craft pre-roll isn’t just about THC—it’s about the full terpene profile, the aroma, the flavour, and how everything works together to create a more nuanced, enjoyable high. A great pre-roll should taste as good as it smells, with smooth, even burns that don’t require constant relighting.
If we’ve done our job right at least one person will be asking “how can I get me some craft pre-rolls?”
VCC’s craft pre-rolls are available at select retailers in BC, Ontario and at VCC Farmgate where you can pick up our premium pre-rolls straight from the source. And not just our gear, but the best craft cannabis BC has to offer!
If you’re ready to experience the difference that small-batch, artisan-crafted cannabis makes, come see us and find out why BC Bud’s legacy is alive and well at VCC. And if you’ve already tried our pre-rolls? Tell us about it. Share your experience, tag us, and let’s keep the conversation going!
A great pre-roll is more than just a convenient way to consume cannabis—it’s an extension of the plant’s full potential. At VCC, we’ve spent decades immersed in BC cannabis culture, and we know firsthand that the only way to succeed is quality over everything.
If you’ve ever lit up a pre-roll and felt like something was missing—whether it was flavour, freshness, or an even burn—it’s time to pick up a Victoria Cannabis Company, traditional BC craft pre-roll. Because once you’ve smoked craft, there’s no going back.
#FlowerToThePeople
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