How to Choose the Right Pre-Roll

From roll consistency to terpene preservation, we’ll show you exactly what to look for, and how we do it differently.
The Craft Cannabis Collective: Stories from Our Partners Across BC

You’ve heard of farm-to-table, how about farm-to-preroll?
The Art of Curing Cannabis: Why It Makes All the Difference in Quality

By Taylor King, Head Grower – Victoria Cannabis Company
Together We Grow: Why Collaboration Is Key in Craft Cannabis

In a landscape designed for giants, collaboration is how the little guys survive — and win.
Why Craft Pre-Rolls Matter: VCC’s Artisan Approach

A craft pre-roll isn’t just about THC. It’s about flavour, aroma, smoothness, and the overall high.
Top 5 Pre-Roll Complaints and Solutions: The Traditional BC Craft Way

Corporate cannabis brands have flooded dispensaries with mass-produced pre-rolls that look good on the shelf but often fail where it counts—the experience.
The Craft Cannabis Difference: Why Tradition Matters in Every Step of the Process

At Victoria Cannabis Company (VCC), we don’t just grow cannabis; we preserve a tradition that’s been shaping BC’s cannabis culture for over 25 years.
The History of Cannabis in British Columbia – From Prohibition to Craft Culture

The phrase “BC Bud” has become synonymous with top-tier genetics, artisanal cultivation, and a rebellious, independent spirit that shaped the province’s cannabis culture.
Where to Spark Up in Victoria, BC: A Local’s Guide to the Best Sesh Spots

To be fair there really aren’t that many bad sesh spots in Victoria! There’s something about The City of Gardens that just pairs perfectly with cannabis.
Canna Tourism Adventures on Vancouver Island

It’s a cliche that if you live next to paradise you can easily take it for granted. We’ll let you know if it ever happens!